We build the quiet machinery behind B2B revenue: outbound that lands, a CRM that tells the truth, and workflows nobody has to babysit.
Build it with us, keep us on to run it, or take a finished system off the shelf. You own all of it.
Built right inside the stack you already run
030° The real problem
Adding a rep or another tool rarely fixes it. The leak is further up the funnel, in the system.
You can't hire your way out of that. So we build the system instead.
See the three ways in ↓Take a week off and it all goes quiet.
Nobody trusts the forecast, you included.
One slow month and there is no plan B.
Months to ramp. They quit, the playbook walks.
045° Run the numbers
Plug in your own numbers. No black box, the math is right here. Most founders are stunned how much of year one disappears into ramp and overhead before a single meeting books.
Assumes ~30% on benefits, tax and overhead, and that a ramping rep books at roughly half output until productive. Change any number.
just to find out whether they work out
Roughly 5x the price of the system, and the system never ramps, never churns, never quits.
Price a build →060° What we do
Three ways to work together. Pick based on how hands-on you want to be. The bar is the same on all of them.
Outbound and RevOps built around how you actually sell, installed in your own stack, quoted as one fixed number. We scope it on a single call.
We run what we built. Sending, testing, keeping the data honest. And every Monday, a straight answer on whether it's actually working.
The systems we've built most often, packaged up. We fit one to your accounts, ship it in under a week, and document it like we might get hit by a bus.
105° The honest comparison
A new hire, an agency on retainer, or a system you own. Here is how they stack up once the honeymoon ends.
| vs. | Hire an SDR | Hire an agency | Own the system |
|---|---|---|---|
| Live and working | 3-6 months to ramp | Weeks, then their queue | 2-3 weeks, then it runs |
| Who does the work | One person, one desk | A pod you share | Software that never sleeps |
| What you keep | Nothing if they leave | Nothing, it is their stack | Everything, it is yours |
| Cost shape | Salary, forever | Retainer, forever | Fixed once, upkeep optional |
| If it stalls | Re-hire, re-ramp | Churn and start over | You hold the keys, we tune it |
| Scales by | Headcount | A bigger retainer | Flipping a setting |
120° Inside an install
No black box. Here is the whole path one account takes, from the moment it shows up to the number it turns into.
A funding round, a new VP of Sales. Flagged the day it happens, not next quarter.
Scored against the deals you actually close. Seconds, not a standup.
Sequenced from warmed inboxes. A yes books itself, nothing rots.
Writes back to the CRM live. A report you read, not audit.
135° No lock-in
When an agency walks, the machine walks with them. When we finish, it stays bolted into your stack with your name on it. Here is what actually lands in your hands.
Every workflow, sequence and automation, live in your own accounts. Not ours.
Your enriched accounts, scoring logic and segments, exportable and yours from day one.
Plain-language docs for how every piece works, so anyone on your team can run or change it.
One honest pipeline view that writes itself, so you read the number instead of auditing it.
150° How it goes
No mystery and no months of silence. This is the whole path, from the day you sign to the day meetings start landing on the calendar.
A working session on your ICP, your stack, and where deals leak today. You leave with the plan in hand, whether or not we build it.
Signal capture, enrichment, scoring and routing get wired up inside your own tools. Nothing new for your team to log into.
Warmed inboxes, sequences and reply handling go live against a small, real slice of accounts. We watch every thread by hand.
We open the taps, tune off live data, and hand you a documented system with the keys. Meetings land on the calendar.
Keep us on to run and sharpen it, or take the wheel yourself. Either way the system, the data and the playbook stay with you.
180° Pre-built systems
Systems we've built so many times it made sense to package them. Pick one. We fit it to your accounts and your naming, then hand you the keys.
A form gets filled. Clay enriches and scores it, HubSpot routes it to the right rep, and Slack pings them with the context, all in a few seconds. Nothing waits in a queue, and nothing slips.
Beacon watches for the signals that mean someone is about to buy, then builds you a clean, enriched list before standup. You wake up to accounts actually worth calling.
Every reply is read, classified, and acted on. Interested gets a booking link, objections get flagged, and everything lands in the CRM while deliverability stays clean.
Driftguard quietly audits your CRM around the clock. It merges duplicates, fixes broken fields, and nudges owners when a record goes stale. The result is a pipeline report you can actually believe.
Capture, enrich, nurture, hand off. Relay watches engagement and moves a lead to sales the moment behavior says they are ready, with full context attached.
Flightdeck compiles the week. What moved, what stalled, what closed, and what needs attention. One digest, zero status meetings.
210° In the wild
Nothing new to log into. It runs in the tools your team already has open, and most people don't notice it until the right things start happening on their own.
240° Word of mouth
A few weeks in, the feedback rhymes. People stop babysitting their pipeline, and they start trusting the number again.
“Replies used to rot in my inbox for a week. Now they’re enriched, sorted, and booked onto my calendar before I’ve had coffee. It just runs.”
“They handed over the keys and meant it. Docs, Loom walkthroughs, the lot. My ops hire ran the whole thing solo by week three.”
“Our CRM was basically fan fiction. A month in, the Monday number is the only one I actually trust.”
255° Straight talk
We would rather lose the deal than sell you the wrong thing. So here is the honest cut, both ways.
270° How we de-risk it
You should not have to bet a quarter on a vendor you just met. So the deal is built to protect you, not us.
Fixed scope and fixed price, agreed before a single dollar moves. No scope creep, no surprise invoice three weeks in.
Every workflow lives in your accounts and your tools. Walk away tomorrow and the machine keeps right on running.
Management is month to month. You stay because the pipeline is real, not because you signed a year away.
Leave the first call with a teardown of where you leak and how to plug it. Yours to keep, on us, no strings.
An agency rents you activity. An SDR rents you one person's effort, for a few months, until they leave. We build infrastructure you keep. The system runs whether or not we're in the room, it doesn't take a quarter to ramp or quit on you, and the playbook stays in your stack instead of walking out the door. Most clients use us to replace a hire they were about to make, not to add another vendor.
The senior operator you talk to is the one who builds it. No account manager relaying notes to an offshore team, no juniors learning on your pipeline. You work directly with the person whose name is on the system.
Every build is scoped on one call and delivered at a fixed price. No hourly billing, no scope creep, no mystery invoices. Custom builds typically land between $10k and $50k depending on scope; shelf systems start at $5k. You get the number before we start.
Shelf systems go live in under a week. Custom builds take two to three. Outbound usually starts booking meetings within a few weeks of launch, not a quarter, because we start from clean targeting and warmed inboxes instead of spraying a cold list and hoping.
No. We build inside the stack you already run. HubSpot, Salesforce, Clay, n8n, Instantly, and around fifty more. We only suggest a switch when your current setup is fundamentally broken, and we'll show you why.
You do, from day one. Every engagement ends with full IP transfer, architecture docs, runbooks, and recorded training, whether or not we stay on to manage it. No lock-in, no hostage data.
Monitoring and alerts ship with every install, and every system includes 30 days of support. After that your team owns it with full docs, or a management retainer keeps us watching the gauges for you.
The core is. Each one has been built and installed dozens of times over. We wire it into your accounts and your naming so it fits like it was made for you, just faster and cheaper than starting from a blank page.
FORGED IN YOUR STACK
360° True north
Thirty minutes. We will find where your pipeline leaks and hand you the plan to fix it. No deck, no pressure, yours to keep either way.
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